A great adventure!

A great adventure!

Prolite, an ultralight trailer specialist, wanted to raise the profile of its trailers here and abroad, attract future Canadian and American buyers and create an engaged community. Our strategy team conducted a brand analysis, worked on an integrated communications plan and created an inspiring campaign that highlighted the emotions generated by the product experience. Working with the premise that consumers seek connections and sensations, we used videos, photos and a variety of communication tools to drive the Prolite brand towards achieving its new objectives.

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A great adventure!
© 2024

Voyou - Creative Performance. Advertising agency

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