Place Rosemère

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Lafond Desjardins Forward-thinking and expertise

Building on the theme Shaping the impossible, we created a new visual identity for the Lafond Desjardins Dental Laboratory. This bold universe combines technological prowess and aesthetics to bring about products with incredible precision and outstanding quality. Shaping the impossible also means reinventing the art of dentistry down to the smallest details, every day, as does Lafond Desjardins with passion, rigour and expertise. We performed a complete overhaul of the website, organized a team photo shoot, and designed a corporate brochure, print ads and a booth dressing.

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Levitt's Smoked to perfection!

Levitts, a Canadian family business founded in 1939 and specializing in meat processing, placed its trust in Voyou for the overhaul of its visual identity as well as the planning of its global strategy and the launch of several deli product lines. Whether for easing hunger pains during a hockey game or prepping your teen’s lunch box, you never go wrong with smoked meat! The campaign aims to highlight the products’ high quality smoking process and to draw a connection between the product and our target audience’s eating habits. Video advertising, signage and digital tactics are among the campaign’s preferred communication efforts.

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Ökolo The eco-friendly dry cleaner!

Available for the first time in Quebec, the eco-friendly GreenEarth cleaning process offered by Ökolo is odourless and has zero impact on health and the environment. For the development of the company’s visual identity (name, logo and slogan), Voyou focused on eco-friendly technology as well as the modern and original image the new company was seeking to project.

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Ville de Sainte-Thérèse A colourful and unifying campaign!

The extensive work on Turgeon Street is a major milestone in the city’s downtown revitalization project. The City asked us to design a campaign with one specific goal: inform residents and businesses of the progress of work and of the related constraints. The teaser “Plus beau sur la rue Turgeon” sends a positive message to residents and businesses: the work will enable the creation of a more attractive, vibrant, unifying and safe environment. Inspired by the graphics of festival signage, the visuals feature easily identifiable icons and a warm colour scheme. What’s more, the campaign displays a familiar and friendly tone, embellished by a vintage yet relevant style.

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Atis Group All set up for spring!

For the 2019 Spring campaign, Voyou focused on the arrival of spring—a season that every Quebecker looks forward to every year! The teaser copy “Le beau temps s’installe” is both easily recognizable and remembered by consumers. Focus is also placed on the company’s installation service. The visual world is a play on freshness and light spirits, while clearly presenting the product. As promotional tools for ATIS Group brands, we developed door hangers, ads, signs, radio broadcasts and television ads. We also implemented a comprehensive digital strategy.

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Voyou adapts the company’s brand image for the Quebec market

The French company PONANT, market leader in luxury cruises and high-end expeditions, proposes a unique offer: intimate, human-scale ships, exceptional destinations, and elegant, authentic, French-inspired art of living. Our main projects included creating a brochure and several promotional videos, designing a microsite, organizing an event and launching a digital campaign.

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Place Rosemère AN ENGAGING CAMPAIGN!

Under the theme GATHERING US TOGETHER, the spring 2019 campaign focuses on diversity and togetherness. Featuring special events and a rich variety of shops and restaurants, including a styling service and seasonal activities, Place Rosemère brings people together, just the way we like it. The campaign is unfolding on billboards, POS signage, bus wraps and the Place Rosemère website. It is also being promoted through a contest organized by Voyou.

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Les aliments Hotches The hidden face of chocolate!

This cute character with a moustache stands as the inspiration behind the name M. Hotches (a name that instills a more human approach to the brand) and the slogan ‘The hidden face of chocolate.’ This catchline not only refers to the character’s hidden eye, it also invokes all the wonderful things one can do with chocolate. The packaging design highlights the brand’s visual identity. Each flavour is represented by a specific colour and unique graphics which enhance the brand’s appeal.

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Voyou - Creative Performance. Advertising agency

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