Lafond Desjardins Forward-thinking and expertise

Building on the theme Shaping the impossible, we created a new visual identity for the Lafond Desjardins Dental Laboratory. This bold universe combines technological prowess and aesthetics to bring about products with incredible precision and outstanding quality. Shaping the impossible also means reinventing the art of dentistry down to the smallest details, every day, as does Lafond Desjardins with passion, rigour and expertise. We performed a complete overhaul of the website, organized a team photo shoot, and designed a corporate brochure, print ads and a booth dressing.

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Ville de Sainte-Thérèse A colourful and unifying campaign!

The extensive work on Turgeon Street is a major milestone in the city’s downtown revitalization project. The City asked us to design a campaign with one specific goal: inform residents and businesses of the progress of work and of the related constraints. The teaser “Plus beau sur la rue Turgeon” sends a positive message to residents and businesses: the work will enable the creation of a more attractive, vibrant, unifying and safe environment. Inspired by the graphics of festival signage, the visuals feature easily identifiable icons and a warm colour scheme. What’s more, the campaign displays a familiar and friendly tone, embellished by a vintage yet relevant style.

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Atis Group All set up for spring!

For the 2019 Spring campaign, Voyou focused on the arrival of spring—a season that every Quebecker looks forward to every year! The teaser copy “Le beau temps s’installe” is both easily recognizable and remembered by consumers. Focus is also placed on the company’s installation service. The visual world is a play on freshness and light spirits, while clearly presenting the product. As promotional tools for ATIS Group brands, we developed door hangers, ads, signs, radio broadcasts and television ads. We also implemented a comprehensive digital strategy.

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Voyou adapts the company’s brand image for the Quebec market

The French company PONANT, market leader in luxury cruises and high-end expeditions, proposes a unique offer: intimate, human-scale ships, exceptional destinations, and elegant, authentic, French-inspired art of living. Our main projects included creating a brochure and several promotional videos, designing a microsite, organizing an event and launching a digital campaign.

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Place Rosemère AN ENGAGING CAMPAIGN!

Under the theme GATHERING US TOGETHER, the spring 2019 campaign focuses on diversity and togetherness. Featuring special events and a rich variety of shops and restaurants, including a styling service and seasonal activities, Place Rosemère brings people together, just the way we like it. The campaign is unfolding on billboards, POS signage, bus wraps and the Place Rosemère website. It is also being promoted through a contest organized by Voyou.

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Les aliments Hotches The hidden face of chocolate!

This cute character with a moustache stands as the inspiration behind the name M. Hotches (a name that instills a more human approach to the brand) and the slogan ‘The hidden face of chocolate.’ This catchline not only refers to the character’s hidden eye, it also invokes all the wonderful things one can do with chocolate. The packaging design highlights the brand’s visual identity. Each flavour is represented by a specific colour and unique graphics which enhance the brand’s appeal.

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Ville de Saint-Jérôme How well do you know your bin?

Voyou created four video briefs for the City of Saint-Jérôme to inform the population of how to properly use their recycling bin: Les trouble-fêtes (Trouble Makers), Les imposteurs (Imposters), Les surprenants (Surprises) and Les écocentrés (Ecocentre-bound). Playful and colourful animations sum up in a few minutes what can and cannot go into your blue bin while suggesting alternate solutions.

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Place Rosemère ‘TIS THE SEASON!

Inspired by the Nutcracker’s enchanting universe, the 2018 Christmas campaign stages oversized traditional objects that sweep you away to a magical holiday world! The models’ glamorous looks create an intriguing contrast with the décor’s playful accessories. This campaign sends a clear message to buyers: Place Rosemère is the place to go for your Christmas shopping!

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Le Fabreville Just for Fun!

Website, promotional brochure and advertising signage: Voyou carried out a complete overhaul of Le Fabreville’s visual universe. The carefully devised strategy carves out a clear position for the motel among its target client base as the ideal place for enjoying a short escape and spicing up everyday life in a fun and original way! The concept is daring enough to arouse curiosity, all while offering a clear, well-balanced message: enjoy yourself, it's just for fun! In a universe where curiosity, playfulness and provocation intertwine, Le Fabreville’s guests are sure to satisfy their desire for a unique experience that is anything but ordinary!

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United Bottles New Image, New Brochure!

We created a new corporate brochure for UBP which reflects the company’s new vibrant image. Expertise, services and products are highlighted through dynamic yet streamlined visuals. The content is spread out on the pages to allow for easy navigation and heightened interest.

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