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Les Fromagiers de la Table Ronde Great look, great taste!
Located in Sainte-Julie, in the Laurentians, this artisan cheese dairy turned to Voyou to update and align the branding of its 11 products, all made with organic milk from the family farm. The company’s name—Les Fromagiers de la Table Ronde—and the names of the cheeses are a fun throwback to medieval times, which inspired our creative team’s work in designing the new packaging.
View this projectPlace Rosemère The glowing colours of fall!
For fall 2019, our mission for Place Rosemère was to create two campaigns that would run simultaneously—the fashion advertising campaign and the launch of Place Rosemère’s new rewards program: CONFETTI. Bridging the two events was no easy feat—the two campaigns had to blend together and complete one another both visually and in terms of the messages conveyed.
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Lafond Desjardins Forward-thinking and expertise
Building on the theme Shaping the impossible, we created a new visual identity for the Lafond Desjardins Dental Laboratory. This bold universe combines technological prowess and aesthetics to bring about products with incredible precision and outstanding quality. Shaping the impossible also means reinventing the art of dentistry down to the smallest details, every day, as does Lafond Desjardins with passion, rigour and expertise. We performed a complete overhaul of the website, organized a team photo shoot, and designed a corporate brochure, print ads and a booth dressing.
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Levitt's Smoked to perfection!
Levitts, a Canadian family business founded in 1939 and specializing in meat processing, placed its trust in Voyou for the overhaul of its visual identity as well as the planning of its global strategy and the launch of several deli product lines. Whether for easing hunger pains during a hockey game or prepping your teen’s lunch box, you never go wrong with smoked meat! The campaign aims to highlight the products’ high quality smoking process and to draw a connection between the product and our target audience’s eating habits. Video advertising, signage and digital tactics are among the campaign’s preferred communication efforts.
View this projectÖkolo The eco-friendly dry cleaner!
Available for the first time in Quebec, the eco-friendly GreenEarth cleaning process offered by Ökolo is odourless and has zero impact on health and the environment. For the development of the company’s visual identity (name, logo and slogan), Voyou focused on eco-friendly technology as well as the modern and original image the new company was seeking to project.
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Saigon Gourmet A new culinary universe
Saigon Gourmet, a Quebec family business, offers fresh, authentic and delicious products inspired by Vietnam—the founders’ home country. We designed a colourful, mouth-watering website showcasing products and go-to recipes. The result? A platform that sends you on a culinary journey!
View this projectVille de Sainte-Thérèse A colourful and unifying campaign!
The extensive work on Turgeon Street is a major milestone in the city’s downtown revitalization project. The City asked us to design a campaign with one specific goal: inform residents and businesses of the progress of work and of the related constraints. The teaser “Plus beau sur la rue Turgeon” sends a positive message to residents and businesses: the work will enable the creation of a more attractive, vibrant, unifying and safe environment. Inspired by the graphics of festival signage, the visuals feature easily identifiable icons and a warm colour scheme. What’s more, the campaign displays a familiar and friendly tone, embellished by a vintage yet relevant style.
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Atis Group All set up for spring!
For the 2019 Spring campaign, Voyou focused on the arrival of spring—a season that every Quebecker looks forward to every year! The teaser copy “Le beau temps s’installe” is both easily recognizable and remembered by consumers. Focus is also placed on the company’s installation service. The visual world is a play on freshness and light spirits, while clearly presenting the product. As promotional tools for ATIS Group brands, we developed door hangers, ads, signs, radio broadcasts and television ads. We also implemented a comprehensive digital strategy.
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Voyou adapts the company’s brand image for the Quebec market
The French company PONANT, market leader in luxury cruises and high-end expeditions, proposes a unique offer: intimate, human-scale ships, exceptional destinations, and elegant, authentic, French-inspired art of living. Our main projects included creating a brochure and several promotional videos, designing a microsite, organizing an event and launching a digital campaign.
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