BeLov - Brand image and packaging creation

Mandate

Brand image and packaging creation for BeLov, a brand that offers cereals, complete meals and snacks with textures designed for babies aged 6 to 24 months with a focus on appealing to parents while making mealtimes simpler

Objectives

To promote the importance of a healthy and varied diet in the first years of life and foster strong brand loyalty.

Challenge

Textured meals and mixes are a fresh addition to grocery store shelves. Voyou’s creative team collaborated closely with clients to define the positioning of these new products. We aimed to create a striking visual identity that clearly communicates this unique and innovative concept to consumers.

Nurturing little ones!

Inspired by the health, joy, and love of little ones, our creative approach has shaped a youthful and contemporary brand image that stands out from the competition. The BeLovs—charming little characters—embody the products and flavours with their unique shapes and colours. The brand signature, “Un p’tit monde à nourrir,” is a heartfelt tribute to all the little ones for whom we aim to provide the very best.

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Result

BeLov is a fast-growing company with wide distribution in Canada. It has won numerous awards for its products and its entrepreneurial spirit. BeLov is constantly innovating and developing. The acquisition of the La Mère Poule brand in 2023 marked a major turning point for the company.
1,000 points of sale
2,500 products sold
4 local, provincial and Canadian awards