A  Strong,  Positive  Message!

Can you handle my plus side? This is the bold — one might even say rebellious — concept for Claire France Boutiques’ 2017 Summer/Spring campaign. It features a young, vibrant, confident woman who totally owns it. Her provocative yet casual attitude reflects the strength and well-being that shine through every aspect of her life. The campaign was designed for the Web, window display and TV, with two 15-second capsules airing on Canal Vie.