Distribution  Hors-la-loi

Misshapen, discoloured, small or deformed fruits and vegetables? Since they are just as delicious as the rest, nature’s less-than-perfect creations now have a home in grocery stores thanks to Hors-la-loi, a small local business that has decided to market them. This initiative reduces waste and offers an environmentally and economically sound alternative. Entrusted with the name, logo and packaging design, Voyou came up with a funny, impactful visual identity!