Dive  into  the  Sima  experience!

Mandate

Creation of an annual Sima Group advertising campaign for the fourth year running.

Objectives

  • Maintain  the  primary  objective  of  recent  years:  to  establish  Sima  as  the  go-to  reference  for  purchasing  pools  and spas.

  • Deliver  tangible  results  for  retailers  by  creating  strategic  and  inspiring  campaigns.

Challenges

Founded nearly 40 years ago, the group faces challenges in brand recognition against well-established competitors. To ensure the company’s longevity, it is essential to enhance brand awareness and cultivate customer loyalty. We had to create themes and messages that effectively connect with the 25 Sima retailers across Quebec, Ontario, and the Maritimes.

Sima,  all  summer  long!

Bright and festive, the new imagery instantly brings to mind summer and vacation vibes. The creative process behind the campaign is crafted to inspire visions of cherished moments with friends and family while enhancing Sima's established brand recognition. Even Sammy, the star duck, has evolved to integrate more naturally into the imagery, fostering a stronger connection with the audience.