A  juicy  new  image!

There’s been a love affair going on for years between Voyou and Serres Royales. This time, the Quebec-based family business looked to us to position and create a new brand image for the La Diva product line.

Deployed across a range of new packaging, the new brand image was inspired by vibrant, dynamic colours naturally associated with tomatoes, highlighting organic shapes to illustrate the product’s authenticity and freshness.