Levitts, a Canadian family business founded in 1939 and specializing in meat processing, placed its trust in Voyou for the overhaul of its visual identity as well as the planning of its global strategy and the launch of several deli product lines. Whether for easing hunger pains during a hockey game or prepping your teen’s lunch box, you never go wrong with smoked meat! The campaign aims to highlight the products’ high quality smoking process and to draw a connection between the product and our target audience’s eating habits. Video advertising, signage and digital tactics are among the campaign’s preferred communication efforts.
