Fresh  and  tasty!

Mandat

Mr. Pretzels enlisted Voyou's expertise in packaging design and food marketing to create packaging for its new retail products intended for Costco and supermarkets. Additionally, we were tasked with modernizing the in-store menus to enhance customer appeal.

Objective

The goal was to develop a distinctive visual identity for the retail range that remained true to the Mr. Pretzels brand. This approach ensures that consumers can effortlessly connect these new products with the familiar offerings they already recognize in stores.