Development of Place Rosemère's rewards program: visual identity, promotional campaign, signage and displays throughout the shopping centre, web platform development, on-site experiential features, and social media strategies.
Objectives
Introduce the new Confetti program and explain its functionality to Place Rosemère customers.
Implement various initiatives to encourage enrollment in the program.
Play the video
Play the video
Challenge
To clearly convey how the program works, our communication efforts unfolded in two distinct phases: initially, we sought to pique consumer curiosity, followed by encouraging them to sign up for the program.
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