A  World  of  Discoveries!

Every year, back-to-school goes hand in hand with learning and discoveries. Building on the shift initiated last spring, and in order to better express this wave of excitement and renewal, Voyou masterminded the 2017 advertising campaign Mode branchée pour explorateurs de styles which invites you to make new discoveries and showcases a retro world boasting warm, trendy colours. Globetrotters, stylish explorers and little adventurers, Place Rosemère is the place to go to find the perfect styles for every occasion! The campaign is unfolding online, on billboards, at points of sale and on social media.