A  great  escape!

Mandate

Prolite was looking for a new agency and Voyou was chosen following a rigorous selection process. Our mandate was to increase brand awareness in Canada and the United States.

Objectives

  • Raise  awareness  of  Prolite  trailers  here  and  abroad

  • Attract  future  Canadian  and  American  buyers

  • Create  an  engaged  and  diverse  community

Lite  up  your  life!

Our strategy team initiated an in-depth analysis of the brand and crafted a comprehensive integrated communications plan, leading to the launch of the "Lite up your life" campaign. This slogan encapsulates the defining feature of Prolite caravans: their lightweight design.

The company aimed to convey that these caravans can be towed by standard vehicles without requiring any special modifications. Additionally, the camping experience embodies a simple, carefree approach to happiness. The campaign was primarily rolled out across Prolite's social media platforms and website, setting the stage for exciting new projects.

Influence  marketing  offensive

Prolite launched the "Win Kim Rusk's Trailer" contest in collaboration with Voyou, leveraging influencer marketing across Prolite's and Kim Rusk's social media channels, as well as through radio promotions. This initiative garnered an impressive 37,000 entries, demonstrating exceptional levels of consumer engagement and interest.

New  image,  new  platform

Prolite aimed to modernize its website after several years of operation. The revamped site is now more intuitive and user-friendly, effectively reflecting the company’s contemporary and dynamic image. This redesign enhances the overall user experience, making it easier for visitors to navigate and engage with Prolite's offerings.