Levitt's Smoked to perfection!

Levitts, a Canadian family business founded in 1939 and specializing in meat processing, placed its trust in Voyou for the overhaul of its visual identity as well as the planning of its global strategy and the launch of several deli product lines. Whether for easing hunger pains during a hockey game or prepping your teen’s lunch box, you never go wrong with smoked meat! The campaign aims to highlight the products’ high quality smoking process and to draw a connection between the product and our target audience’s eating habits. Video advertising, signage and digital tactics are among the campaign’s preferred communication efforts.

View this project

Les aliments Hotches The hidden face of chocolate!

This cute character with a moustache stands as the inspiration behind the name M. Hotches (a name that instills a more human approach to the brand) and the slogan ‘The hidden face of chocolate.’ This catchline not only refers to the character’s hidden eye, it also invokes all the wonderful things one can do with chocolate. The packaging design highlights the brand’s visual identity. Each flavour is represented by a specific colour and unique graphics which enhance the brand’s appeal.

View this project

Hydroserre Mirabel Delicious and Colourful!

For the product launch of Hydroserre's three new products—Mache, Mache & Beets and Watercress—we designed packaging with a resealable film to preserve freshness. The vibrant colours used for this new line, along with visuals displaying suggested servings, give these uncommon products high visibility in the produce aisle.

View this project

Fruity pleasure!

With the arrival of Ariane apples on the Quebec market, Jean-Yves Boileau et fils has asked us to build the visual identity of a new trademark: name, logo, stationery, packaging, advertising, etc. The name HAPI was chosen as it evokes the joy related to discovering fresh, healthy products. Bright colours bring a great vitality to the brand and allow HAPI to stand out from the competition while attracting the new brand’s target customers: millennials

View this project

Mélio Food Voyou goes crazy for crickets!

Two years after the opening of their manufacturing plant, the cofounders of Mélio—pasta made with 100% local crickets—were ready to take the marketing plunge! Voyou designed high impact packaging to make the product stand out from what is currently available on pasta shelves. The packaging features a subtle yet attractive cricket, set within a play of colours that conveys the brand’s environmentally-friendly, delicious, nutritious and high-end market positioning.

View this project

Tarterie des saveurs A Visual Delight!

Revamped brand image, new packaging and website design. Tarterie des saveurs entrusted Voyou – Creative Performance with a specific task: highlighting the authenticity of its products, the quality of the ingredients prepared according to recipes handed down from generation to generation and adapted to align with today’s culinary trends.

View this project

duBreton Life of Pigs

We created a 40-second informative video for duBreton, Life of Pigs, as well as an online quiz, The Piggy Quiz, allowing visitors to test their knowledge on how pigs live and on a farming method that makes a world of difference.

View this project

A. Lassonde Inc. - Rougemont The fruit of our passion!

North American leader in the development and production of a wide variety of juices and fruit and vegetable juices marketed under various brand names (including Oasis, Rougemont, Allens, Del Monte, Fruité and Fairlee), Lassonde turned to Voyou to redesign its various Rougemont juice and cocktails containers. New, modern visuals highlight the fruits’ refreshing features while staying true to the focus on quality and authenticity fostered by the Quebec brand since 1959.

View this project


Saladexpress stops at nothing to provide consumers with fresh, top-grade, ready-to-cook produce that is free of preservatives! Its latest creation, vegetable fettuccine, is a perfect—not to mention delicious—substitute for pasta. Voyou served up a colourful, mouth-watering container that highlights the product itself and features a recipe that will make you want to get busy in the kitchen!

View this project
All rights reserved. | Privacy Policy | Acknowledgements | Client zone
© 2019

Voyou - Creative Performance. Advertising agency