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The extensive work on Turgeon Street is a major milestone in the city’s downtown revitalization project. The City asked us to design a campaign with one specific goal: inform residents and businesses of the progress of work and of the related constraints. The teaser “Plus beau sur la rue Turgeon” sends a positive message to residents and businesses: the work will enable the creation of a more attractive, vibrant, unifying and safe environment. Inspired by the graphics of festival signage, the visuals feature easily identifiable icons and a warm colour scheme. What’s more, the campaign displays a familiar and friendly tone, embellished by a vintage yet relevant style.View this project
Voyou created four video briefs for the City of Saint-Jérôme to inform the population of how to properly use their recycling bin: Les trouble-fêtes (Trouble Makers), Les imposteurs (Imposters), Les surprenants (Surprises) and Les écocentrés (Ecocentre-bound). Playful and colourful animations sum up in a few minutes what can and cannot go into your blue bin while suggesting alternate solutions.View this project