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Transgressing codes, defying conventions, becoming the creator of your own style... Such is the message of the new Place Rosemère fall campaign created by Voyou. Featuring the theme OUTSTANDING and inspired by the circus, the campaign visuals conjure up the great connectedness and synergism between the partners. The campaign is unfolding on billboards, POS signage, bus wraps and online at placerosemere.com.View this project
In its third advertising campaign for Panda Shoes, Voyou focuses once again on a colourful and festive fantasy world reflective of the chain’s young client base.View this project
Voyou designed a spring 2018 campaign for Place Rosemère that is perfectly modern and refreshing. This season, styles are matching up to create pairings that proudly step outside the box, defy conventions and play around with genres. The result: OUTSTANDING balance! Pairs whose differences become complementary, while showcasing the individuality and personality of each. Inspired by the movements and positions of partner dances, the theme conjures up all the dynamic energy that fills the world of dance. The campaign will unfold through signage, online and at POS.View this project
To celebrate the 70th anniversary of Panda, a Quebec banner that has provided many a generation of little feet with footwear, Voyou designed a fun and colourful campaign that playfully reflects its young clientele.View this project
After thrusting this prominent North-Shore shopping centre into a new strategic direction through bold, original campaigns, Voyou creates its new online platform. The result? A colourful, dynamic website, allowing intuitive browsing and headlining the unique shopping experience offered at Place Rosemère. Every effort was made to offer internet-goers fast and easy access to everything they need to know to plan their visit!View this project
Every year, back-to-school goes hand in hand with learning and discoveries. Building on the shift initiated last spring, and in order to better express this wave of excitement and renewal, Voyou masterminded the 2017 advertising campaign Mode branchée pour explorateurs de styles which invites you to make new discoveries and showcases a retro world boasting warm, trendy colours. Globetrotters, stylish explorers and little adventurers, Place Rosemère is the place to go to find the perfect styles for every occasion! The campaign is unfolding online, on billboards, at points of sale and on social media.View this project
The Fall 2017 campaign created by Voyou puts forth a dynamic and modern design that reflects a zest for life. The colourful graphics set on a white canvas create a wonderful contrast with the Fall collection’s subdued colour palette. Building on the theme “Je fuis l’ennui” (I flee boredom), this campaign incites women to defy the autumn gloom using colours and high spirits ... in their life and wardrobe alike!View this project