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For fall 2019, our mission for Place Rosemère was to create two campaigns that would run simultaneously—the fashion advertising campaign and the launch of Place Rosemère’s new rewards program: CONFETTI. Bridging the two events was no easy feat—the two campaigns had to blend together and complete one another both visually and in terms of the messages conveyed.View this project
Under the theme GATHERING US TOGETHER, the spring 2019 campaign focuses on diversity and togetherness. Featuring special events and a rich variety of shops and restaurants, including a styling service and seasonal activities, Place Rosemère brings people together, just the way we like it. The campaign is unfolding on billboards, POS signage, bus wraps and the Place Rosemère website. It is also being promoted through a contest organized by Voyou.View this project
Inspired by the Nutcracker’s enchanting universe, the 2018 Christmas campaign stages oversized traditional objects that sweep you away to a magical holiday world! The models’ glamorous looks create an intriguing contrast with the décor’s playful accessories. This campaign sends a clear message to buyers: Place Rosemère is the place to go for your Christmas shopping!View this project
Transgressing codes, defying conventions, becoming the creator of your own style... Such is the message of the new Place Rosemère fall campaign created by Voyou. Featuring the theme OUTSTANDING and inspired by the circus, the campaign visuals conjure up the great connectedness and synergism between the partners. The campaign is unfolding on billboards, POS signage, bus wraps and online at placerosemere.com.View this project
In its third advertising campaign for Panda Shoes, Voyou focuses once again on a colourful and festive fantasy world reflective of the chain’s young client base.View this project
Voyou designed a spring 2018 campaign for Place Rosemère that is perfectly modern and refreshing. This season, styles are matching up to create pairings that proudly step outside the box, defy conventions and play around with genres. The result: OUTSTANDING balance! Pairs whose differences become complementary, while showcasing the individuality and personality of each. Inspired by the movements and positions of partner dances, the theme conjures up all the dynamic energy that fills the world of dance. The campaign will unfold through signage, online and at POS.View this project
To celebrate the 70th anniversary of Panda, a Quebec banner that has provided many a generation of little feet with footwear, Voyou designed a fun and colourful campaign that playfully reflects its young clientele.View this project