For the 2019 Spring campaign, Voyou focused on the arrival of spring—a season that every Quebecker looks forward to every year! The teaser copy “Le beau temps s’installe” is both easily recognizable and remembered by consumers. Focus is also placed on the company’s installation service. The visual world is a play on freshness and light spirits, while clearly presenting the product. As promotional tools for ATIS Group brands, we developed door hangers, ads, signs, radio broadcasts and television ads. We also implemented a comprehensive digital strategy.