With the arrival of Ariane apples on the Quebec market, Jean-Yves Boileau et fils has asked us to build the visual identity of a new trademark: name, logo, stationery, packaging, advertising, etc. The name HAPI was chosen as it evokes the joy related to discovering fresh, healthy products. Bright colours bring a great vitality to the brand and allow HAPI to stand out from the competition while attracting the new brand’s target customers: millennials
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