Building on the theme Shaping the impossible, we created a new visual identity for the Lafond Desjardins Dental Laboratory. This bold universe combines technological prowess and aesthetics to bring about products with incredible precision and outstanding quality. Shaping the impossible also means reinventing the art of dentistry down to the smallest details, every day, as does Lafond Desjardins with passion, rigour and expertise. We performed a complete overhaul of the website, organized a team photo shoot, and designed a corporate brochure, print ads and a booth dressing.
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