Turkoise Foods TURKOISE AND KÜTO

TURKOISE AND KÜTO

We were mandated to design the brand image for the new line of ready-to-eat tartars developed by Aliments Turkoise, in partnership with Bœuf Québec and Küto comptoir à tartares restaurants.

Voyou's creative team worked closely with its clients to establish the positioning of the new ready-to-eat tartars. The objective: to design a striking visual identity that would allow consumers to easily understand this unique and innovative concept, that being a ready-to-eat tartar from the tray, with crackers and seasoning included. Then came the name "all-included": in addition to clearly describing that everything is included in the package, it is a popular and very well-known formula in Quebec. The design inspired by totems evokes the exotic universe of the 5 flavours while perfectly matching the young and innovative image of Küto restaurants.

TURKOISE AND KÜTO
TURKOISE AND KÜTO
© 2022

Voyou - Creative Performance. Advertising agency

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