Two years after the opening of their manufacturing plant, the cofounders of Mélio—pasta made with 100% local crickets—were ready to take the marketing plunge! Voyou designed high impact packaging to make the product stand out from what is currently available on pasta shelves. The packaging features a subtle yet attractive cricket, set within a play of colours that conveys the brand’s environmentally-friendly, delicious, nutritious and high-end market positioning.
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