Our mandate? Design and organize a promotional event that would draw attention to Mondou on National Hug Day. A few of our communication feats: signage at the McGill metro station, guerilla marketing on January 21st, promotional pamphlet and MondouCalin.com contest. Some 23,640 gifts were handed out during the event and there were over 7,300 entries in the contest. This initiative made Mondou a hot topic on social media for over a month.