Place Rosemère The glowing colours of fall!

The glowing colours of fall!

For fall 2019, our mission for Place Rosemère was to create two campaigns that would run simultaneously—the fashion advertising campaign and the launch of Place Rosemère’s new rewards program: CONFETTI. Bridging the two events was no easy feat—the two campaigns had to blend together and complete one another both visually and in terms of the messages conveyed.

IN GLOWING COLOURS acts as a binding connection between the two concepts while reflecting the fall 2019 fashion trends. There were two stages of communication efforts: first, excite the curiosity of consumers; second, entice consumers to sign up to the program. Voyou also developed the CONFETTI branding (online platform produced by Eye-In), and organized an incentive contest along with the Escouade CONFETTI event, taking place at Place Rosemère every weekend of October to provide program information and perform sign-ups.

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Voyou - Creative Performance. Advertising agency

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