The extensive work on Turgeon Street is a major milestone in the city’s downtown revitalization project. The City asked us to design a campaign with one specific goal: inform residents and businesses of the progress of work and of the related constraints.
The teaser “Plus beau sur la rue Turgeon” sends a positive message to residents and businesses: the work will enable the creation of a more attractive, vibrant, unifying and safe environment. Inspired by the graphics of festival signage, the visuals feature easily identifiable icons and a warm colour scheme. What’s more, the campaign displays a familiar and friendly tone, embellished by a vintage yet relevant style.