For the new campaign of the door and window manufacturer and distributor Vimat, our goal was to increase brand visibility and heighten the brand’s reputation through an unconventional campaign capable of attracting customers who are already highly targeted by similar product offerings. By focusing on the brand, we achieved a key objective: make the consumer think of Vimat when making his or her choice. We therefore pursued an advertising approach focused on catchy yet simple copy that is both relevant and effective, and always laced with humour. This concept makes way for countless variations and easily adapts to various advertising outlets, including signage, radio and web.
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