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Sima Group, an organization specialized in pools and spas made up of thirty or so dealers, turned to Voyou to design and launch its future cross-platform advertising campaigns. The goal was to strengthen the Sima brand image and to position it as the first choice for the purchase of a pool or a spa. With its tagline Sima, all summer long!, the campaign taps into a binding thread for Quebeckers: enjoying life, here and now! Sima thus becomes synonymous with pleasure, fun and great memories. The campaign is unfolding online, on social media, as well as through television ads, radio spots and POSView this site